During American Diabetes Month, the US Highbush Blueberry Council (USHBC) is encouraging shoppers to “grab a boost of blue” as a part of an total nutritious diet.
The American Diabetes Association notes that fruit can match right into a diabetes pleasant meal plan, assist to fulfill a candy tooth and supply additional vitamin. Blueberries are a good way to mix pure sweetness with the additional advantage of important vitamins like fiber, manganese, vitamin C and vitamin Okay, in line with the USHBC. They’re a very good supply of fiber as effectively, containing three.6 grams, and solely 80 energy per serving (one cup, or a handful).
USHBC is making it simple to decide on blueberries all through this vital month, sharing recipes, vitamin data, analysis and different content material as a part of a promotional marketing campaign designed to spice up consciousness and attain new audiences:
Program spokesperson, Maya Feller, MS, RD, CDN, and different well being skilled companions within the USHBC “Blue Crew” are contributing unique content material, together with weblog posts, recipes, social media content material and extra.
“American Diabetes Month is an opportunity for USHBC to help individuals impacted by type 1 or type 2 diabetes find delicious ways to enjoy healthy meals and snacks – including grabbing a boost of blue,” says Jennifer Sparks, vp of promoting and communications at USHBC. “Through our partnerships with trusted and credible health organizations and experts, we’re excited to showcase how fresh and frozen blueberries can fit conveniently into a diabetes friendly meal plan and provide a pop of sweet-tart flavor, along with a variety of beneficial vitamins and minerals.”
The fifth of six “power periods,” American Diabetes Month is a part of Grab a Boost of Blue, a strategic positioning and name to motion backed by new instruments and shopper analysis for retailers. It’s designed to faucet into shoppers’ ardour for blueberries and improve consumption. USHBC has developed a digital toolkit of compelling content material – social media photos, digital adverts and different assets – retailers and business stakeholders can use to take part within the promotion.